October  26, 2020

Episode 1: Episode 1 Podnation

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[00:00] - Intro

Hello and welcome to Pods & Casters, my name is Francisco Rodríguez, and I ... I am Mariana Castaño.

This is a show for those who are starting out in the podcast world, but still have ten million questions ...

This is a short format that here at Podnation we call micropodcast, so no more ... let's get started.

* [00:28] - Francisco *

We come to episode number 10 of the second season of Pods & Casters, and to close today we have a different episode, today we are going to talk about the format as such. Where is podcasting going? What are your challenges? What's the landscape for audio content creators?

* [00:43] - Mariana *

Francisco seems great to me, because in Latin America, there is still a lot to do, and the podcast industry is growing rapidly ... through strategies such as podcast meetings and in general actions to strengthen the format and the community of speaking podcasts. Hispanic, for example, I belong to one called Podcasteros, Podcastination, very cool communities and well, just to name a few ...

* [01:13] - Francisco *

You said it, notice that I was recently reading an Edison Research document for 2020 and it said that there are currently 800 thousand active podcasts with more than 50 million episodes available globally, in more than 100 languages, and surely from the moment in that they did the research today, surely there will already be many but many more ... the format has not stopped growing

* [01:41] - Mariana *

To what you say Francisco, add that in Colombia the outlook is very positive too, because the 2019 Pod Survey affirmed that we are the most podcastero country in Latin America, and platforms such as Spotify for example are betting heavily on the format, and of course because a 53% of people prefer or prefer because I include myself listening to the podcast there ..

* [02:09] - Francisco *

Claro Spotify, Apple Podcast, Google Podcast as directories help us a lot to increase our reach, visibility is relatively useful and following the survey, it also says that Colombia reports the largest number of listeners in Spanish, that is a very interesting document, that yes or no if you have to read it and take a look at it ... so let's leave the link to the document in the episode notes

* [02:39] - Mariana *

Francisco, let's start by talking if you think about the boom, so to speak that there is currently in the world of podcasts, there is more and more content, you were talking about 800 thousand podcasts, there are more and more creators, more formats ... What to do or how take all this information?

* [02:57] - Francisco *

That boom, Mariana, puts us as content creators, to think about new strategies, to better understand where we want to go, what we want to achieve, how to differentiate myself from others ... because Colombia is a country that is the son of radio. , who grew up with the radio, because I assure you that our parents remember radio soap operas ... the really curious thing about this whole story and this whole story is that today around 44% of podcast consumers, that is, the people who listen to podcasts they are millennials, so there they are or there we are following in the footsteps of our parents in some way

* [03:46] - Mariana *

Sure, you are absolutely right. And I find the issue with radio interesting, because something that definitely changed the format, that is, from radio to podcast, is the issue of production, of the democratization of creation and of being able to say things, that people like You and how I can create without having to knock on radio stations so that they accept our idea or project

And since everything has its challenges, let's talk about the challenges of podcasting. What challenges is the format facing at the moment?

* [04:21] - Francisco *

Good. Continuing with what we talked about before, that we Colombians specifically grew up with the radio and most likely all of Latin America, we already know how the radio works, we already know how to listen to the radio, we already know how to move the dial and synchronize the station that we like

However, with the podcast there is still more coverage, there are people who do not have access to the internet, therefore they cannot listen to a podcast, they do not know how to go to the podcast platforms, they do not know where to find the content and in particular that type of things in which technology is heavily involved greatly reduces the scope of the format at least in Latin America

* [05:11] - Mariana *

You are absolutely right, there are still barriers not only in the access issue that you say, more because there are many people who still do not have data on their cell phones or because they live in remote places that the internet is difficult to reach. But also on the subject of distribution, and it is one of the reasons why Podnation was born, and that is that currently Francisco and listeners have a podcast hosted on a platform costs an average of 21 dollars a month, that is another factor that reduces distribution of the format Do you know why

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